Tuesday, June 17, 2014

The Story of C.C. Jentsch Cellars.

The winery

Over 63 acres of the prestigious Golden Mile Bench in Oliver, BC are home to C.C. Jentsch Cellars where the Jentsch family has been farming fruit since 1929. Amber Jones, head Winemaker, is crafting Chris Jentsch’s estate-grown fruit into five premium labels that are almost as hard to pronounce as his last name, he jokes. Viognier, Gewurztraminer, Syrah, ‘The Dance’ (Rose) and `The Chase` establish the portfolio. Both ‘The Dance’ and `The Chase` are Bordeaux-style blends, but not just your typical three-grape brew, they boast 5 of the 6 classic Bordeaux varietals: Cabernet Franc, Cabernet Sauvignon, Merlot, Malbec and Petit Verdot. All of these luscious wines come from sun-soaked, mature, Okanagan fruit and with a very reasonable price tag. 

The new tastingroom doors are  open  starting May 1st, 2014! Look for the Rabbit and Tiger and stop by and try the wines at 4522 Hwy 97 between Oliver and Osoyoos. Open daily!

The Story

Chris Jentsch is a man, a husband, a father and a farmer. He grew grapes for decades when he and a group of friends pondered what they would do differently if they could go back 40 years…and the answers were all the same - take more risks. This stayed with Chris and fueled the fire to turn his estate grown fruit into good, honest wine. That’s the story, no frills or gimmicks, just a guy taking risks. Chris is down to earth, kind, and lives life “one day at a time”.

The Name

Like most people you probably assumed that C. C. were Chris’ initials? Me too! Actually, they stand for his middle name, Carl, and his wife`s middle name, Coelho, which means rabbit in Portuguese. Chris' branding describes his life, or more accurately, the most important part of it- his love and devotion for his wife, Betty. For 30 years, Chris believed that both he and Betty, born in 1963, were the same Chinese Zodiac sign - the Rabbit. One day, a Korean restaurateur explained to him that the Chinese New Year starts in February, and suddenly he realized that he had been a Tiger all along. Chris illustrates all of this in his branding and the names of his wines: ```The Chase`, and `The Dance`, are all themes coming from the pursuit of, and desire for the one woman I have loved for so many years. And one day I am going to catch her...”

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